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The Program of the 8th TCCP was a presentation by John O’Dea, a research fellow of UTCP. The title of his presentation was "Is there an Ethical Problem with Neuromarketing?" As indicated in the title, it was a review of the background and current state of Neuromarketing; i.e., the commercial use of neuroscientific knowledge or technology for the purpose of manipulating public opinion. Neuromarketing is one of hot topics within neuroethics, though there are not yet many neuroethical papers on neuromarketing. Assessing several studies on neural features of consumers and examples of actual commercial uses, O’Dea concludes that there’s no ethical problem with neuromarketing.
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